Learn what is the maximum number of Adsense ads you can show on a web page without exceeding content in 2020
Congrats, Google AdSense has lifted its ads limit per page policy!
On a blog post written by SEJ, they have confirmed that Google has removed the ad limit policy:
AdSense Has Removed "3 Ads Per Page Policy"
If you check the AdSense policy page with the web archives WayBack Machine, you can find that the old ad limit policy section which reads "Ad limit per page" has been replaced with "Valuable inventory" section on the updated ad placement policies page.
In August 2016 Google updated this policy and now you can place an unlimited number of AdSense ads on a single page with no upper limit.
The new Google AdSense Ad Placement policy 2020 is the following:
Conditions To Follow Before Placing AdSense Ads
There are two strict conditions to follow before placing multiple AdSense ads on a web page. You must follow these restrictions carefully to ensure your AdSense account is not disabled or limited.
Condition#1: Avoid Excessive Advertising
Google has explicitly mentioned this policy:
All your AdSense ad units combined with any third-party Ad network ads (i.e Media.net or BuySellAds, AdClerks) you might be using, should not exceed the length of your visible content.
How Can You Know If Ads Exceed Your Content?
A simple rule of thumb to ensure you never do excessive advertising on your blog is to stick to this formula:
As long as the total length or space of your visible content is greater than the total space occupied by ads on your site, you are not violating AdSense policy.
Reverse this formula and you will see a flood of Ads on your site that will not only irritate the website visitors but would also kill the overall user experience, giving a look of a fish market i.e. Ad market!
How Many AdSense Ads Per Page Can you Add In 2020?
Now when there is no restriction on the maximum number of AdSense ad units on a single page, you can wisely place as many ad units on your pages as you want, provided that the total content space is always greater than the total ad space i.e. Ads not exceeding the content.
Placing more than 6 Content units on any lengthy post, will naturally effect user experience.
So never overdo advertising, even if your content is way too long. Utilize more link units instead of only using content units in longer posts.
With too many ads and very short (thin) content, users will simply leave your site and thus leading you to a high bounce rate.
A content that has little to no value is called low quality content or thin content. Such content is not based on in-depth research and is simply a rewrite/copy/spun of a third-party content for the sole purpose of gaining traffic by spamming search engines.
Google has warned against sharing such content that has no real value. Such sites are not only black listed in search engines through penalties such as Google Panda, but ad serving is also disabled on such pages as explicitly mentioned in 2020 AdSense ad placement policy:
Condition#2: Show Only One Ad Above-The-Fold On Mobile Site
You can show only one Ad above-the-fold on a mobile site but unlimited ads below-the-fold, provided that no two ads may appear on the screen at the same time.
Although this condition is no more present on the new policy page but it is strictly recommended by Google. Most of my clients receive email notices from Google to remove Ads from above the fold in mobile view.
This is one reason why I have only shown one link-unit just below blog title on the mobile responsive version of this blog for smartphone devices.
Through the WayBack machine, I could extract the following policy guideline by Google:
This policy which clearly mentions that no two ads may appear next to each other at the same time on a mobile screen. More emphasis is given through emails to above-the-fold section that is viewed when the user first enters your site.
I strongly recommend that you add only one link unit of size 180x90 or 200x90,just below your article title to avoid policy violation applied to mobile views.
I have tested this AdSense ad spot with a link unit and it has proven to be one my best-performing ad units compared to content units placed at top.
Why Did Google Remove its Ad limit Policy?
For three simple reasons:
- AdSense has more competitors today than before such as Media.net ads by Bing and Yahoo. If they don't allow publishers to add more ads, they will simply start displaying Media.net ads to fill empty ad inventories.
- To allow publishers to test new Ad Types such as Page-level ads and native ads which includes: In-feed ads, Matched content ads and In-article ads.
- To keep advertisers happy: If publishers are allowed to test more ad units, this will encourage more advertisers to invest on AdWords in order to expect a higher return on investment. The previous ad limit policy was not giving much to both publishers and advertisers as far as mobile monetization was concerned. Now publishers can show more ad units allowing the advertisers to experiment with several different ad formats.
How Many AdSense Ads Per Page Will You Show?
The removal of all restrictions on the number of ads does sound great but it puts a lot of great responsibility on the publishers. So use this opportunity carefully and increase your ad revenue by following the tips we discussed today.
I would love to hear your feedback on this pleasant surprise. Do share with us how many AdSense ad units you are currently using on your Wordpress or blogspot blog. Now when Google has lifted the ad limit policy, how many AdSense ads units do you plan to show on a single page?
Share your thoughts by leaving your precious comments!