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Political campaign, Online Political Advertising and mobile advertising in Nigeria


Political campaign; Online Political Advertising and mobile advertising in Nigeria

Online political campaign in NIgeria

President candidates (aspirants), gubernatorial candidates, Senatorial candidates, House of Rep. candidates, even local government chairmen and councilors need digital advertising for their political campaigns.

Political advertising is taking over television airwaves in battleground states, but complementary online advertising is also ubiquitous and being used by campaigns more than ever before.

Presidential campaigns, especially President Barack Obama's, have been at the forefront of digital political advertising. But this cycle,  Congressional campaigns are catching up, using their Internet pitches not only as a fundraising tool, but as a key component of their  strategy to target voting blocs.

Nigeria politicians need to tap into the enormous opportunities provided by the internet to reach over 67 million internet users in Nigeria.

Internetworldstats.com put Nigeria internet user at 67,319,186 as at Dec 31, 2013, which is the 38.0% of the population

The number of people watching videos online is skyrocketing, according to digital data compiled by comScore. It reported that an all-time high of 188 million internet users in the United States watched 37.7 billion online videos in August, with 9.5 billion video ads viewed.

With an increased ability to target, campaigns are seeing new avenues of persuasion online, not simply a mechanism for raising money like  Obama's campaign did so successfully in 2008. Digital strategists would argue that, with DVR, Smartphone's and tablet use on the rise, a significant portion of the electorate is completely missing candidates' messages on TV.

Which means that if candidates must get the attentions of the active group, from ages 18 to 45,  digital advertising of all forms must be employed from  video ads to banner ads, social media, mobile marketing, mobile apps etc.

Mobile Marketing

Mobile marketing on the other hand is another indispensible advertising medium, with over 100 million mobile telephone subscribers, politicians can reach the electorate via bulk sms and Voice SMS (Robot Call)

With our GSM phone numbers in Nigeria grouped by states and local government area, that has the names and gender you can reach any one in Nigeria irrespective of the location.

Major challenge when it comes to mobile marketing is getting the right phone numbers of target audience, but with our nationwide phone numbers database, it is now easier than ever to reach people within any state and local government areas in Nigeria.


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