The issue of adopting the pay-per-view model against the usual monthly subscription model which is obtainable in Nigeria has been a subject of discourse for a while now. Most of the DStv/GOtv subscribersare complaining bitterly about the price reap-off of this current subscription regime and consider it as a cheat and believes that we should only pay for what we consume.
According to the HPR, "Pay TV operation is not like the telecom version where you pay for the amount of airtime you want to use. Pay-as-you-go, as believed by some customers, is not obtainable in the pay TV business,"
"Paying for PPV in Europe and the UK is equivalent to paying for two months subscription in Nigeria. We know Africans love boxing that is why we are bringing the best thing that is happening in the world to Africa."
Some of the company's pay-TV subscribers state that Multichoice should extend the pricing model to over all its bouquets. Consumers say the current pricing regime is unfair and waste of resources as they usually don't get the value for their money.
One subscriber lamented bitterly, saying: "Having a pay-per-view could be a good alternative, as to me the current subscription regime is a cheat on me. Initially, I used to do the full bouquet like N13000 ($42.5) and then I just thought I was wasting money and reduced it to around N3000 ($9.8). What I really watch on the DStv is the E!," said Ms. Olamide, a DStv subscriber.
Another Explorer subscriber of the DStv pay-TV states that: "The current regime is a reap-off on subscribers as we should only pay for what we consume."This might be a good development as there is no sufficient electricity to enjoy the value of your monthly Pay TV subscription.
"I feel the PPV thing should work. I suggest this should be based on option as there many channels and for the explorer package where they record some of the best movies for you to watch. Then, how would do this as it would also affect them."